Pink Tank supported the Ministry of Culture and Youth in assessing the impact of COVID on the UAE’s Cultural and Creative Industries, as well as the adaptive strategies taken by the companies and freelancers of this sector.

The report highlights significant shifts in the industry, addressing the perspectives of the creative community on necessary measures as well as defining priorities and future outlooks for the short and long-term.

The report’s quantitative findings arise from a survey of 618 respondents from all six sectors of the UAE’s CCI, conducted in January 2021. Interviews with 17 leading figures in the sector provide perspective on COVID-19’s impact on government authorities, cultural organizations, SMEs and creative talents.